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Content Critical: Gaining Competitive Advantage Through High-Quality Web Content

by Gerry McGovern, Rob Norton
Product Group: Book
Publisher: FT Press (2001-12-08)
ISBN: 027365604X
EAN: 9780273656043
UPC: 076092014508
Binding/Media: Paperback - 256 pages
Edition: 1
Condition: Used: Like New
Comments: Like New 2001 FT Press paperback, pristine unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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"The term "bible" is now highly over-used in reference to tech books but if it weren't, that's how I would categorize Content Critical." Rowan Wilson, Knowledge Management Review "This book is highly recommended. It belongs in every design library. It should be on the reading list of every course in Web design. Any Web designer who plans to be in business five years from now should read this book." Design Research News, Jan 2002 In the age of information overload and content glut, how do you get people to read what's on your website? The modern world runs on content. And the Web is fast becoming the medium of choice for content delivery. Increasingly business is about getting the right content to the right person at the right time -- and making a profit out of it. Content is critical. Content Critical will change the way you think about the Web. If part of your job involves writing original content to be placed on the Web -- product support material, a marketing pitch, or internal communication -- you're part of a publishing process. Think of your website as a publication and it all begins to make a lot of sense. Think of the person who visits your website as a reader and your objectives become clearer. Content Critical explains the theory and practice of producing reader-focussed, compelling content. It includes highly detailed, practical advice about what it takes to build a professional, content-oriented website, including classification, navigation, search and content layout. It shows you how to organize a publishing team and how to create a web publishing strategy.Discover what high-quality content really is, and learn how to create it.Content Critical will help you:* discover the key skills required to write compelling content for the Web * understand the rules of publishing content online * know how to appeal to your online readers * develop an effective Internet communications strategy * build publishing skills within your organization.


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Data Mining Your Website

by Jesus Mena
Product Group: Book
Publisher: Digital Press (1999-07-29)
ISBN: 1555582222
EAN: 9781555582227
Binding/Media: Paperback - 384 pages
Edition: 1
Condition: Used: Very Good
Comments: 1999 Digital Press paperback, Very Good+ minimal wear, excellent clean tight unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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Turn Web data into knowledge about your customers.

This exciting book will help companies create, capture, enhance, and analyze one of their most valuable new sources of marketing information-usage and transactional data from a website. A company's website is a primary point of contact with its customers and a medium in which visitor's actions are messages about who they are and what they want.

Data Mining Your Website will teach you the tools, techniques, and technologies you'll need to profile current and potential customers and predict on-line interests and behavior. You'll learn how to extract from the huge pools of information your website generates, insights into on-line buying patterns, and how to apply this knowledge to design a website that better attracts, engages, and retains on-line customers.

Data Mining Your Website explains how data mining is a foundation for the new field of web-based, interactive retailing, marketing, and advertising. This innovative book will help web developers and marketers, webmasters, and data management professionals harness powerful new tools and processes.




The first book to apply data mining specifically to e-commerce

Learn effective methods for gathering, managing, and mining Web customer information

Use data mining to profile customers and create personalized e-commerce programs


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Flatland

by Edwin Abbott Abbott (Introduction: Thomas Banchoff)
Product Group: Book
Publisher: Princeton University Press (1991-05-06)
ISBN: 0691025258
EAN: 9780691025254
Binding/Media: Paperback - 144 pages
Condition: Used: Very Good
Comments: Princeton paperback, Very Good+ minimal wear, small line mark on the bottom edge, excellent clean otherwise unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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Over a hundred years ago, Edwin Abbott Abbott wrote a mathematical adventure set in a two-dimensional plane world, populated by a hierarchical society of regular geometrical figures-who think and speak and have all too human emotions. Since then Flatland has fascinated generations of readers, becoming a perennial science-fiction favorite. By imagining the contact of beings from different dimensions, the author fully exploited the power of the analogy between the limitations of humans and those of his two-dimensional characters.

A first-rate fictional guide to the concept of multiple dimensions of space, the book will also appeal to those who are interested in computer graphics. This field, which literally makes higher dimensions seeable, has aroused a new interest in visualization. We can now manipulate objects in four dimensions and observe their three-dimensional slices tumbling on the computer screen. But how do we interpret these images? In his introduction, Thomas Banchoff points out that there is no better way to begin exploring the problem of understanding higher-dimensional slicing phenomena than reading this classic novel of the Victorian era.




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Hacking MySpace: Mods and Customizations to make MySpace Your Space (ExtremeTech)

by John Pospisil
Product Group: Book
Publisher: Wiley (2006-08-28)
ISBN: 0470045841
EAN: 9780470045848
Binding/Media: Paperback - 408 pages
Edition: 1
Condition: Used: Very Good
Comments: 2006 Wiley paperback, Very Good+ minimal wear, excellent clean tight unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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Get noticed. Get discovered.

It's YourSpace

There are over 90 million profiles on MySpace. How do you make yours stand out? You use these programming tricks and techniques to tweak the look, feel, and content of your profile. You get the inside scoop on hot design and photography. You maximize the effects of HTML and CSS. And, if you happen to be a musician, you check out Chapter 30 to see how MySpace can launch your career. It's all in here. What are you waiting for? Make it all about you.

Complete code and instructions for these and more MySpace hacks:

  • Embedding graphics
  • Creating animated images
  • Developing your own background
  • Building custom cursors
  • Changing profile text styles
  • Getting kinky with links
  • Adding a comments box
  • Altering your contact table
  • Redesigning the navigation bar
  • Making DIV overlays

A companion Web site provides even more tricks and techniques.

Visit www.myspaceismyplace.com to find all code from this book, links to software and featured profiles, a reader forum, and more.



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Machines Who Think

by Pamela McCorduck
Product Group: Book
Publisher: W.H.Freeman & Co Ltd (1979-11)
ISBN: 0716710722
EAN: 9780716710721
Binding/Media: Hardcover - 375 pages
Condition: Used: Very Good
Comments: 1979 Freeman, Very Good+/Very Good+ hardcover with dust jacket protected in new removable clear mylar, minimal wear, pristine unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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Pamela McCorduck first went among the artificial intelligentsia when the field was fresh and new, and asked the scientists engaged in it what they were doing and why. She saw artificial intelligence as the scientific apotheosis of one of the most enduring, glorious, often amusing, and sometimes alarming, traditions of human culture: the endless fascination with artifacts that think. Machines Who Think was translated into many languages, became an international cult classic, and stayed in print for nearly twenty years. Now, Machines Who Think is back, along with an extended addition that brings the field up to date in the last quarter century, including its scientific and its public faces. McCorduck shows how, from a slightly dubious fringe science, artificial intelligence has moved slowly (though not always steadily) to a central place in our everyday lives, and how it will be even more crucial as the World Wide Web moves into its next generation.


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QuarkXPress 6 For Dummies

by Barbara Assadi, Galen Gruman
Product Group: Book
Publisher: For Dummies (2003-05-01)
ISBN: 076452593X
EAN: 9780764525933
UPC: 785555864122
Binding/Media: Paperback - 452 pages
Edition: 1
Condition: Used: Very Good
Comments: McGraw-Hill paperback first edition, Very Good+ minimal wear, excellent clean tight unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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  • Get a quick handle on the new features of QuarkXPress 6, including Mac OS X and Windows XP compatibility, enhanced undo functionality, full-resolution previews, and new ways to manage complex projects
  • Written by designers for designers, covering all the major tools for layout, text editing, special effects, Web page development, and printing in simple, easy-to-understand language
  • Enables both beginning and intermediate designers to start using the program quickly
  • From two highly qualified authors: Barbara Assadi, former manager of Quark, Inc.’s Editorial Services department, and Galen Gruman, a desktop publishing pioneer and former executive editor of Macworld



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Teach Yourself Microsoft Word 2000 VISUALLY

by Ruth Maran, Kelleigh Wing
Product Group: Book
Publisher: Visual (1999-06-22)
ISBN: 0764560557
EAN: 9780764560552
UPC: 785555560550
Binding/Media: Paperback - 320 pages
Edition: 1
Condition: Used: Very Good
Comments: Word 2000 Teach Yourself Visually paperback, Very Good+ minimal wear, excellent clean tight unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
Our Price: $4.99




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"You're marvelous! I am greatly in your debt." —Patrick Baird (Lacey, WA)

"You deserve the Nobel prize in Education in the Software category. Thanks for helping me to understand computers." —Bruno Tonon (Melbourne, Victoria, Australia)

Read Less, Learn More
Are you a visual learner? Do you prefer instructions that show you how to do something—and skip the long-winded explanations? If so, then this book is for you. Open it up and you'll find clear, step-by-step screen shots that show you how to navigate Word 2000 with ease, from composing and saving documents to using editing tools and creating simple, time-saving macros.

  • Full-color screen shots demonstrate each task
  • Succinct explanations walk you through step-by-step
  • Two-page lessons break big topics into bite-sized modules
  • Sidebars offer practical tips and tricks

Amazon.com Review
Teach Yourself Microsoft Word 2000 Visually is a class act among super-basic introductory books about Word 2000. If you want to learn how to perform critical documentation tasks but lack experience with the new version of Word, this book will teach you job-critical usage of the software.

Teach Yourself Microsoft Word 2000 Visually details all of Word's major features. The author opens with the procedure for starting Word, typing text into a document, and then saving that document to disk. From there, she proceeds to cover text formatting (fonts, alignment, and the like), editing tools (including spelling and grammar checkers), and helpful features like search and replace. Readers learn how to insert tables and pictures into their documents and how to print them. The author also demonstrates the use and creation of simple time-saving macros.

The book utilizes graphics liberally, though they are rarely gratuitous. With a combination of screen shots and custom graphics, the full-color illustrations convey concepts as well as procedures. The author even marks up her screen shots heavily, so it's always clear which parts of Word her comments refer to. --David Wall



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The Anarchist in the Library: How the Clash Between Freedom and Control is Hacking the Real World and Crashing the System

by Siva Vaidhyanathan
Product Group: Book
Publisher: Basic Books (2004-04-13)
ISBN: 0465089844
EAN: 9780465089840
Binding/Media: Hardcover - 256 pages
Edition: 1
Release Date: 2004-05-04
Condition: Used: Very Good
Comments: 2004 Basic Books first printing, Very Good+/Very Good+ hardcover and dust jacket, light wear, pristine unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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From Napster to Total Information Awareness to flash mobs, the debate over information technology in our lives has revolved around a single question: How closely do we want cyberspace to resemble the real world? Siva Vaidhyanathan enters this debate with a seminal insight: While we've been busy debating how to make cyberspace imitate the world, the world has been busy imitating cyberspace. More and more of our social, political, and religious activities are modeling themselves after the World Wide Web.Vaidhyanathan tells us the key information structure of our time, and the key import from cyberspace into the world, is the "peer-to-peer network." Peer-to-peer networks have always existed--but with the rise of electronic communication, they are suddenly coming into their own. And they are drawing the outlines of a battle for information that will determine much of the culture and politics of our century, affecting everything from society to terrorism, from religion to the latest social fads. The Anarchist in the Library is a radically original look at how this battle defines one of the major fault lines of twenty-first-century civilization.



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Twitter Power: How to Dominate Your Market One Tweet at a Time

by Joel Comm (Foreword: Anthony Robbins) (Contributor: Ken Burge)
Product Group: Book
Publisher: Wiley (2009-02-17)
ISBN: 0470458429
EAN: 9780470458426
Binding/Media: Hardcover - 248 pages
Edition: 1
Condition: Used: Very Good
Comments: 2009 Wiley 2nd printing, Very Good+/Very Good+ hardcover and dust jacket, minimal wear, pristine unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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Get the business leader's guide to using Twitter to gain competitive advantage.

Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging the social media phenomenon known as Twitter to reach consumers directly, build their brand, and increase sales. Twitter is at the leading edge of the social media movement, allowing members to connect with one another in real time via short text messages?called "tweets"?that can be received either via the Twitter site or by e-mail, instant messenger, or cell phone. Many companies have started building entire teams within their organization dedicated solely to responding to tweets from consumers about their brand. And this is just the beginning.

In Twitter Power, Internet marketing and Web innovation expert Joel Comm shows businesses and marketers how to integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness for their product or service, and even handle negative publicity due to angry or disappointed consumers. The book also presents case studies of companies on the forefront of the Twitter movement, to help you develop your own social networking strategies. Twitter Power is the result of extensive testing and participation in the social networking community and is a must-have for any business that wants to keep up with the social media movement. Twitter Power features a foreword by Tony Robbins.

Amazon.com Review
Since 2006, forward-thinking companies like Apple, JetBlue, Whole Foods, and GM have discovered the instant benefits of leveraging social media site Twitter to reach consumers directly, build their brand, and increase their sales. Some companies have whole teams of specialists whose only job is to respond to the tweets of consumers.

In this revised and updated edition of Twitter Power, online marketing guru Joel Comm explores the latest trends in how businesses and marketers can integrate Twitter into their existing marketing strategies to build a loyal following among Twitter members, expand awareness of their product or service, and even handle negative publicity due to angry or disappointed customers.

  • Updated with thirty percent new material, including all the latest business applications for Twitter
  • Includes new, recent case studies of companies at the forefront of the Twitter movement
  • Helps you develop your own social networking strategy to meet your specific business needs

Twitter Power is a must-have resource for any business leader who wants to keep up with the social media movement.

Twitter Tips from the Author
Driving Followers to the Mall

Look through my timeline, and you’ll see lots of different kinds of tweets. You’ll see links to my blog posts. You’ll see replies to my followers. You’ll see my opinions on politics, gaming, and social media. You’ll even see the odd quote that I’ve thrown in for fun and to spark some comments.

What you won’t see are tweets that tell people they should be buying my products. That’s not what I use Twitter for. I prefer to use it to build a brand and a community. In time, that will bring me more loyal customers and more sales overall. I can already see it happening in the number of visitors to my blog and the type of comments those visitors leave. But that doesn’t mean you can’t use Twitter to drive direct sales.

You can, but you have to follow a number of simple rules:

• Don’t do it too often. A special offer once a week is plenty. More than that, and you’ll start to look like a commercial Twitter timeline rather than a personal one. That will reduce the number of your users.

• Make the offers really special. Time-limited offers and discount coupons make followers feel that they’re being rewarded for reading your tweets. Being part of an exclusive club is a powerful motivator to keep reading.

• Keep the offers targeted. People will follow you for all sorts of reasons. They might have seen your Twitter URL on your blog. They might have seen a reply to you in someone else’s timeline. Or they could have read one of your re-tweeted messages to name just three.

They’ll stick around because they find your tweets interesting and entertaining.

With a group of followers that could be quite varied, the temptation might be to make offers for any products you can think of. If someone offers you an interesting-looking joint venture, you might want to mention it on Twitter, offer a discount code, and see if anyone bites. You could do that, and some people might bite. However, if your keep your offers closely-targeted to your specialized subject—whatever that subject might be—you’ll continue to come across as an expert, and because your trust levels on that topic will be higher, your conversion rates should be higher too.

• Don’t link to a sales page without a special offer. Although Twitterers understand that companies are using the site for branding and marketing, they don’t want to feel that they’re being pushed into buying. If the tweets are interesting and entertaining, then followers will be happy to read them.

In fact, they’ll enjoy them and they’ll see the company as having its finger on the pulse, as a firm that feels that it’s part of their community and that knows how to follow the community’s rules. Companies that are seen to view followers as nothing more than walking moneybags, though, aren’t going to pick up followers. They’re actually more likely to lose followers who were once customers.

Link directly to a sales page without making the follower feel that they’re receiving special treatment, and you create the impression that you really want to sell, not tweet.

Usually, the best way to drive followers to buying pages is to use the strategies we’ve seen already: Create entertaining tweets, and throw in occasional special offers that appear to reward followers while avoiding the appearance of a hard sale—or even that you’re marketing.

There is one exception though. A number of timelines have turned up on Twitter that take exactly the opposite approach. They’re a bit like Darren Rowse’s Twitterfeed account: They provide just one type of tweet and followers know exactly what they’re getting.

In this case, they’re getting nothing but special offers. Once in a while, MomsWhoSave (@momswhosave) will toss in a personal tweet. But it’s mostly discounts and coupon codes for its 8,375 followers.




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Wired Women: Gender and New Realities in Cyberspace

by Cherny & Werse
Product Group: Book
Publisher: Seal Press (1996-03-20)
ISBN: 1878067737
EAN: 9781878067739
Binding/Media: Paperback - 270 pages
Edition: First Printing
Condition: Used: Very Good
Comments: 1996 Seal Press paperback, stated first printing, Very Good+ minimal wear, excellent clean tight unmarked. ~ Postal DC Tracking number included with email shipping confirmation. We go the extra mile to guarantee your satisfaction. Books and media items protectively stored to keep original condition, pages edges clean, books reliably graded, carefully packaged and shipped promptly.
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A provocative, thoughtful, and impassioned look at what women are doing on the Net, as well as the kinds of community and culture that women, and men, are finding and creating there, this collection of 14 essays addresses such topics as courtship via e-mail, censorship, avoiding flames on Usenet groups, and women's experiences in the gender-bending world of MUDs (multiple user domains).
Amazon.com Review
Like many past physical frontiers of the world, the online world has been, until recently, a bastion of male prerogative. Thankfully this is changing as more women gain access, and with statistical change comes a shift in online interpersonal relations and the very nature of the Net. Wired Women contains 15 essays written by women that provide a much-needed new perspective on a life--and a literature--that had for years been an odd cross between macho and nerdy.

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